Pinterest For Business

How Savvy Businesses use Pinterest to increase traffic

Social media doesn’t have to be scary or boring. In fact, if you think of it as being like the flower in the proverb, it’s really just a fun and easy way to take a small idea and share it with others.
Take Pinterest for example. There’s a good reason why it’s so addictive; people like to share great ideas. Forward thinking business people have always understood this concept, and Pinterest is really just another extension of that. All kinds of businesses are now using Pinterest to reach out to their customers in a totally unique and personalised way. I’m going to show you how you can do this too.
With a bit of imagination, I promise that if you spend as little as ten minutes pinning each day, it won’t be long before you start to notice your traffic stats increasing. The best thing about it is that it’s one of the most enjoyable marketing techniques I’ve found – and it works. 70 million users can’t be wrong!

What is Pinterest

Ever made a scrapbook or had a pin board? Pinterest is a little like that. It’s really just a clever way for people to collect, organise and share the things they’re interested in.
For example, if you’re a dietician who spends a lot of your time researching recipes to help your patients stick to their healthy eating plan, you can use Pinterest to create “healthy eating” boards where you can “pin” all the great recipes you find online, effectively saving them all in one place. Voilà, patients can now click onto your board and view your recommended recipes, but best of all, if they like them, they’ll share them with others.

Spread the love…

Now for the clever bit. If you create your own articles and resources and pin them to your boards, those pins will always be linked back to you. Let’s say for example, you design and pin the most amazing kimono pattern, and that pattern gets shared with ten other people, (who then share it with ten more etc etc…you get the idea….) the number of people you can reach out to is endless, and you don’t even need to lift a finger.
Inspiring and useful pins (which can be anything from video clips and how to’s, to articles you’ve written) can often take on a life of their own, and believe me, good pins spread like wildfire. For this reason, it’s worth taking time to think about creating pins that both look good visually, and also contain helpful advice; these are the kind of pins that people are most likely to share.

How Savvy Businesses use Pinterest to increase traffic

Social media doesn’t have to be scary or boring. In fact, if you think of it as being like the flower in the proverb, it’s really just a fun and easy way to take a small idea and share it with others.
Take Pinterest for example. There’s a good reason why it’s so addictive; people like to share great ideas. Forward thinking business

Here are a few ideas to get you going…

Sewing fanatics & crafty types:
All those great ideas you have about home decorating and upcycling second hand items will spread like wild fire on Pinterest. These kind of pins are really popular and have a wide appeal. They’re shared by all kinds of people from style bloggers to people looking to save money.
health & well-being businesses (yoga studios, clothing stores, gyms……):
Share inspirational quotes to keep customers motivated to reach their health goals. These kinds of pins are often found on weight loss and fitness boards, both of which are very popular categories on Pinterest.
beauty geeks:
Beauty tips are amongst some of the most shared pins on the web. Accompanied by a great image, these kinds of pins can show up on a range of boards from fashion to travel.
The key thing is to think about creating pins that have a wide appeal, and are most likely to be shared across interest groups. If you need a little more inspiration, here’s a great example of how one popular photographer/entrepreneur promotes her business on Pinterest.

How to create a following on Pinterest

Sharing and “repining” pins isn’t the only way to get your business noticed. If you follow popular boards, then those pins will automatically show up in your home feed. As well as creating interesting pins, think about organising inspiring boards to encourage others to follow them. It’s a good idea to pin something every day (remember, it only takes ten minutes!) This way you’ll show up more frequently in your follower’s feeds.
The last thing to remember is that people often search for things related to the topics they’re interested in, so it’s really important to choose useful keywords, and be specific with your description. This also applies when you’re describing your boards and filling out your profile.

Advanced Pinning

Once you get the hang of Pinterest you can begin to create much more relevant content to link back to your site. Rich pins can include information such as pricing and reviews, and place pins can highlight your business location.
You should also spend some time to make it easy for people to pin content from your website by adding the pin it button next to relevant content and images.
Loads more tips and helpful information can be found at Pinterest’s Business Blog.
Would you like to know more about social media and how it can help your business grow? Drop me a line to see how!